Inspired by the timeless barbershop style of the 1950s and its spiritual founder, Willy Uppercut OShea, Uppercut Deluxe is a modern yet traditional approach to men's grooming. An Australian-born brand that prides itself on using only the finest ingredients, Uppercut Deluxe delivers a core range of high-quality men's grooming products without the frills of salon brands.

The brand was created by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends who share a passion for barbering, surfing and skating.